Data, marketing and analytics


Red Planet

Red Planet is a customer-insights and marketing business that leverages nearly 30 years of experience from Qantas Frequent Flyer in order to help organisations better understand their customers, and engage with them.

With millions of insights on millions of Australian consumers, Red Planet offers integrated, end-to-end solutions that enable you to create valuable relationships with your audiences – at scale – through actionable, data-driven insights.

A remarkable convergence of research, analytics and media, Red Planet empowers you with business-transforming strategy, marketing intelligence, analysis and research. We can help you get to know who you want as customers, and adapt to their needs through the customer lifecycle.

With our reach and connected view of consumers across digital and traditional platforms, we can power and measure the most effective omni-channel campaigns. The result is your ability to make the most of every dollar, reducing wastage of budget and making incredibly effective business decisions.

Here’s our approach to providing customer intelligence you can use:

  • We start by understanding with research, analysis and Red Planet’s proprietary knowledge base, to develop a detailed, nuanced understanding of your customers and their behaviours.
  • Reaching far beyond basic demographics, we pinpoint effective business strategies to create meaningful interactions with your customers and identify significant opportunities for business development.
  • We help you execute media plans in paid, owned and earned channels, or manage targeted digital media campaigns for you. Identifying audiences from our proprietary knowledge base vastly improves relevance, and reduces wastage.
  • We employ robust measurement techniques linking those targeted with those who engaged, to those who converted – across offline and online channels. We can support you with media tracking, research and in-depth campaign analytics to drive continuous improvement.

Red Planet is the future of customer marketing. To find out how Red Planet could help transform the way you engage customers, visit our website or connect with us today.

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Visit the Red Planet website

Data Republic

Having seen the benefit that customer-led innovation can provide to businesses and their customers, Qantas Loyalty has also invested in Red Planet’s partner, Data Republic.

Established in 2014, Data Republic’s technology offers a marketplace for data exchange between organisations who want to enrich their own customer insights.

To find out more about Data Republic, visit the website or connect with us today. Alternatively get in touch with Red Planet to find out about the broader analytics services provided in conjunction with Data Republic.

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Taylor Fry

With over 30 years of knowledge and insights into Qantas Frequent Flyers, Qantas Loyalty has the credibility to succeed in the ‘big data’ industry and the data analytics space. We’re reaching that potential by partnering with leading independent analytics and actuarial consultancy, Taylor Fry.

Taylor Fry use cutting-edge methods to custom-build solutions that help you mine your business, customer and markets data more effectively, and sift out invaluable and unexploited intelligence and insights from it.

The Taylor Fry team is notable for creating innovative solutions to crack clients’ tougher technical challenges and producing simplicity from complexity to provide clients with accessible and comprehensible insights.

Consultants work directly with clients, cultivating honest, productive collaborations to help you advance your businesses.

To discuss how we can help you extract additional value from your customer data, connect with us today.

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Visit the Taylor Fry website