Loyalty Solutions

Loyalty solutions for any business

At the heart of our business is the development, delivery and management of loyalty programs, whether as part of our core Qantas Frequent Flyer program, or through a bespoke program created and operated on behalf of our partners.

With over 200 loyalty and data professionals, many of whom have broad domestic and international expertise; Qantas Loyalty has the deepest wealth of locally accessible experience in designing, developing, building, launching and managing customer loyalty programs in Australia. We operate loyalty programs in business-to-consumer and business-to-business contexts, as well as employee reward and recognition schemes.


image-loyalty-servicesOur strength lies in our ability to commercialise loyalty and create a bond between two parties. For many businesses, the Qantas Frequent Flyer program meets their loyalty needs exclusively, while others prefer us to create a bespoke loyalty solution to meet their needs.

As part of the Qantas Group, we understand both the advantages and the challenges that large and complex brands encounter. Therefore we are sensitive to the responsibilities and risks that highly valuable brands face. At its core, a loyalty program is a promise from a brand to a customer with trust as a key pillar.

Whether your business has goals to retain and grow your existing customers, customer recognition or acquire new customers, our consumer loyalty solutions business can work with you to design, implement and manage a tailored loyalty program.

Our offerings incorporate:

  • Setting a strategy to support a long term viable customer loyalty solution
  • Bespoke loyalty program design and optimisation
  • Customer recognition and personalisation
  • Core loyalty system implementation
  • Full POS integration for a seamless in-store earn and burn proposition
  • Fully customised user interfaces and web-redemption capability
  • Data mining, segmentation and analysis; and
  • Targeted marketing with offer and promotions management.

To discuss developing your own bespoke loyalty program, connect with us today.

Meet our people:

Rachel Yangoyan Loyalty Solutions team

You might also be interested in: